Culturethèque

Bref posted by Julien on Thu, 01 Dec 2011

Launched 8 years ago, the show Le Grand Journal gradually became the flagship on Canal +, especially among 18 to 35 year olds.

It's a must-attend event for anyone who wants to promote something. One of the reasons of its success comes from its micro-programs that punctuate the 2 hours of the show. Some of them like the Météo of Louise Bourgouin, the SAV des émissions or the Petit Journal literally pushed their presenter to the rank of (French) stars. And with each new season, new micro-programs kick off that insure to renew the audience's interest year after year.

One of the new shows of this season is called «Bref». It's about a guy in his thirties. He’s single, not handsome nor ugly, a bit of a blunderer, and unemployed. He puts everything off until later. Drinks to much at parties. Is desperately in love with a girl but prefers to find comfort in the arms of his friend with benefits. Bref, Joe Bloggs made in Generation Y.

But its originality, and success, mostly come from its format. Quick, breathless. Situations, dialogues and images follow one another without letting the audience the time to get bored. In 1’30min, the spectator is
dived in the every day life of its anti-hero punctuated by situations that speak to everyone.

In less than 3 months and 24 episodes, this show got a huge success among the audience enjoying an impressive word to mouth especially thanks to the social networks and its 1.4 millions fans Facebook page
where you can watch all the episodes.

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